What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from the National WWII Museum in New Orleans. I am standing next to the statue of Anne Frank. There’s a bench here that has the inscription “Sometime this terrible war will be over. Surely the time will come when we are people again, and not just Jews.”
Speak Out Against Racism
This whole video that I’m taping today, I’ve taped I don’t know how many times trying to express the right words of how I feel and the message that I want to convey. It’s been spurred by Kanye West, now known as Ye, and his anti-Jewish comments. I have such a hard time understanding how someone who’s probably been the victim of racism in their life is a racist and expressing hate.
The most important question that I want to ask you is, what if it was you? What if you were the victim of racism, persecution, discrimination, and execution? What if it was you? How would you feel? History changes all the time and at some point in time, your race, your religion, your sexual identity, your gender, whatever, you could be the victim as well.
I’m asking you to think about this really important question and what you would do if it was you. I hope you would say I would speak out. I would speak out against racism. I would speak out against discrimination. I would speak out against persecution and execution.
I’m probably not doing a great job of conveying how I feel on this Two Minute drill, but I think you get the message. We’re human and racism is just unacceptable! I am asking you to think about what if it was you and what you would do to prevent your people from being discriminated against.
That’s this week’s Two Minute Drill. Y’all have a great week.
Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from the beautiful National Harbor, south of Washington, DC, on the Potomac River, a really cool development. This place has grown incrementally. I’m sure they’ve had their challenges during covid, even post covid with all the things happening in the economy. Today’s topic of conversation is Incremental improvement.
Beautiful National Harbor
Slowly but surely, they just keep adding and growing to this really cool development. More restaurants, more shops, more commercial space, more residential space, it just continues to evolve and grow. It got me thinking a little bit about what’s going on in our practices here in the DC region around incremental growth and improvement.
12 months ago, Google, Apple, somebody changed their algorithm and it affected our digital marketing campaigns, and we struggled for a really long time trying to figure it out. Now, do we have it all? No. Have we made progress, incremental progress in figuring some of these things out, including things like SEO? the answer is yes, we have.
I often say that when you have challenges in your practices or your businesses, it’s either a people problem, a process problem, or a knowledge problem. knowing that, our processes were tight and our people are amazing, we just didn’t have the knowledge that we needed.
What do we do? We researched, we read, we watched videos, and we talked to many people, so-called experts, some of them experts, some of them not. We talked to these people to find out as much as we could to research, to learn in order to solve these issues. Slowly but surely incrementally we’ve made progress.
When dealing with challenges in your practice, I’m just going to encourage you to think about ways to incrementally grow, incrementally, learn research, apply, iterate, and if it works, great. If it doesn’t work, try again. Talk to more people and watch more videos. We live in the information age, and we are not in a shortage of knowledge.
Incremental improvement is what it’s all about. That’s this week’s two-minute drill, and I hope you guys have a great week.
Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]
Book Talk: Top 5 Business Books Chiropractors Must Read
Over the last 5 months, Dr. Jay highlighted five of his favorite business books that helped him become a better leader. If you are a young doctor, a business owner, a leader, a manager, or a practice owner these 5 books are a must to read.
1- Never Lose a Customer Again by Joey Coleman
Dr. Jay is often asked what’s his favorite book and he always starts with Never Lose a Customer Again by Joey Coleman. Do you know that businesses lose between 20 and 70% of their customers within the first hundred days of interacting with them?
What Joey Coleman does in his book is lay out a particular strategy to help businesses of all kinds not only ensure they keep their customers for the first hundred days but that they keep their customers for life. He includes a very specific roadmap, a step-by-step guide, that provides business owners, CEOs, and employees with the knowledge, confidence, and self-control needed to deliver exactly what the customer needs WHEN they need it. You have to read Never Lose a Customer Again if you want to keep your customers for life and grow your business. It will change your life!
One of Dr. Jay’s favorite business books is Traction by Gino Wickman. Dr. Jay went to Detroit and took a coaching program with Geno and learned all about the Traction Model. This book helps businesses develop business infrastructure in order to run their business and create traction for growth. He talks about the six critical elements of driving infrastructure to attain the goals in order to grow your business to the newest heights possible. If you want to grow your business and build your infrastructure, check out Traction by Gino Wickman.
In this book, Ryan explores stoicism and talks about the lessons that we learn as we deal with obstacles. One of Dr. Jay’s favorite quotes from the book is from Marcus Aurelius, “The impediment to action advances action. What stands in the way becomes the way.” That’s been a motto for Dr. Jay that gets him through some of life’s toughest challenges. If you want a great book, check it out.
Drive by Daniel H. Pink’s book was really influential in helping Dr. Jay understand how to work, grow, and develop with his team. Drive starts with an introduction to what motivates or drives humans to accomplish tasks. Daniel examines the three elements of true motivation in his book – autonomy, mastery, and purpose. Autonomy is the desire to be self-directed. Mastery is the urge to get better at stuff. Finally, purpose, everybody needs a transcendental purpose, especially in their work.
If you just started a business, you are moving to a new leadership role, or are a business owner this is a good book to read as it provides you with good insights on how to manage people effectively and get your team to accomplish necessary goals.
In Hooked, Nir Eyal talks about what drives human behavior change, and he teaches that we have triggers in our lives that create actions. When we have variable rewards tied to those actions, we make an investment in doing more of the same actions. In other words, building better habits, and the intersection of digital human behavior changes and offline human behavior changes, are the same.
Two Minute Drill: Exploring Different Opportunities
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from beautiful Coeur D’Alene, Idaho. I just finished my last presentation on a two-and-a-half-week journey, traveling out west and speaking at Cal Chiro, Alaska Chiropractic Society, and the Washington State Chiropractic Association in Spokane, which I finished today. I decided I was going to go and do a little exploring. I’m going to take these trails, do a little hike, and check out the wilderness that is Coeur D’Alene.
Go Out Exploring
I got to thinking about exploring and what happened to me today. I had a phone call with our legal team for Kaizenovate, our technology company, and learned that there’s kind of a really cool thing that we’re now able to do that I didn’t know we were able to do.
I can’t really disclose right now, but I learned something that is going to help change the trajectory of our company. This all came about because I was exploring different opportunities through a lot of different people. I have done this throughout my career where I just set up meetings with people who may be able to help me or who I may be able to help.
I’ve set up lots and lots and lots of calls and zooms over the years. Most of them don’t pan out to anything but that one call that one zoom, that one connection, that one relationship that works can change the trajectory of your business and your life.
All I’m going to say is I encourage you to think about exploring different people, different businesses, different opportunities, and as many as you can within the resources of your time. Find ways to connect with people that may ultimately change your life. Don’t expect a huge return on investment in terms of the number of times that you do this, but it’s the quality of that one connection that can make a huge difference in your life.
Go out exploring Kaizenovators. That’s this week’s TMD. Talk to y’all next week.
Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]
What’s up Kaizenovators, happy Tuesday Two Minute Drill. Today I’m coming to you from what looks like to be a little town in Bavaria, Germany, but I am not. I am here in Leavenworth, Washington. Which is a little town in the center of the state. This town was founded during the railroad boom and the homesteaders in the 1800s. When the depression hit, this town went into a deep economic spiral. Today’s topic of conversation is how to turn challenges into prosperity.
Differentiation Create Prosperity
When the depression hit, this town went into a deep economic spiral. It took about 60 years for the people who remain in this town to figure out that they need to do something and get this town more viable economically. What they did was they decided they were going to create a Bavarian town in the middle of the US, in the middle of the state of Washington. They privately funded and redecorated all of the buildings in this town with a Bavarian theme. Now, this is a serious travel destination for people to come and visit, especially during this time of year, which is Octoberfest.
What are the lessons to be learned?
The first lesson to be learned is that there is opportunity in every challenging time. They suffered through some tough times during the depression, and although it took several decades, they figured out how to make this town economically viable and prosperous.
Two, differentiate yourself. This is an incredible little place, there’s nothing in the US that I’ve ever seen that looks like this, It is so different and cool. I remember seeing it in a travel magazine and thinking, God, one day I’d love to visit here. Luckily enough, I had the opportunity to be in Washington this week to speak at the Washington State Chiropractic Association meeting, and I figured I might as well check it out because I’ve always wanted to come here.
Leavenworth, Washington, it’s all about finding opportunities and challenges and making sure that you learn how to differentiate your business and your brand to create prosperity.
That is this week’s Two Minute Drill. Hope you guys have a great week and I’ll talk to you next week.
Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]
What’s up Kaizenovators, happy Tuesday Two Minute Drill. This past Friday, we took our team out to a baseball game, the Nationals against the Braves. While the Nats are a terrible baseball team right now, it was still a lot of fun to get everybody together and just celebrate the successes that we’ve had individually and collectively. This brings this week’s topic of conversation, celebration.
Celebrate Your Tiny Successes
Celebration is a really important thing. I think it’s even more important when things are not going as well as you’d like them to. It provides a level of appreciation and motivation that I think can make a huge difference for you and your team.
Behavioral psychologist, BJ Fogg wrote the book, Tiny Habits. In that book, here’s what he says about celebration “When you celebrate effectively, you tap into the reward circuitry of your brain. By feeling good at the right moment, you cause your brain to recognize and encode the sequence of behaviors you just performed” In other words, you could hack your brain to create a habit by celebrating and self-reinforcing. He goes on to say, “Celebration will one day be ranked alongside mindfulness and gratitude as daily practices that contribute most to our overall happiness and well-being. If you learn just one thing from my entire book, I hope it’s this: Celebrate your tiny successes. This one small shift in your life can have a massive impact even when you feel there is no way up or out of your situation. Celebration can be your lifeline.”
That’s this week’s Two Minute Drill. I am celebrating my new weed-free garden where I did not literally pick one weed. I’m celebrating, even though one of my puppies, just put dirt in the yard, but it’s fine. It’s all good. I’m celebrating a clean and beautiful backyard.
Find those successes and celebrate with you and your team.
That’s this week’s Two Minute Drill. Have a great week.
Don’t forget to register for our upcoming webinar this Thursday at 1P.M EST. See you all there.
If you haven’t reserved your spot for our upcoming webinar – click here to RSVP.
Your questions and feedback are always welcome and appreciated!
Connect with us on Instagram or email us at [email protected]
