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Facebook Ads for Chiropractors

Facebook Ads for Chiropractors

Join us for this month’s Masterclass, as Dr. Jay Greenstein and Lucas Braga take you through a step by step process for building engaging Ads on Facebook.

As healthcare evolves into a Buyer’s market, the need to connect with your patients and community is greater than ever and tools like Facebook Ads provide a great opportunity for Chiropractors to get their message out.

However, they can also be an expensive initiative if your Ads are not optimized for maximal ROI (the topic of our last Masterclass), and just knowing a few minor tricks can greatly reduce your cost and improve your chance to bring real patients into your practice.

In this Masterclass you will learn how to:

  • Find and connect with New Patients for under $10

  • Leverage your existing contacts into Custom Audiences

  • Take advantage of Artificial Intelligence to drive down your Ad cost

We have also provided you with a FREE download of the step by step process so you don’t miss a beat when creating your personalized Facebook ads!

Free Download

Make sure you don’t miss our next Masterclass!

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Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at [email protected]

MAXIMIZING YOUR ROI

MAXIMIZING YOUR ROI

In this month’s Masterclass, join Dr. Jay Greenstein and Lucas Braga as they discuss how to maximize your ROI. Learn how to accurately determine your marketing return, the key differences between Return on Ad Spend vs ROI and how to turn your sinking ship into a growth machine.

What you’ll learn:

Metrics that Matter

  • Set Your Goals

  • Track Your Metrics

Organic Acquisition

  • Know your brand, audience and values

  • All you need to know about influencers

  • Take advantage of partnerships

  • The best ways to live stream

Calculating Marketing ROI

  • Know what you’re spending your money on

  • How to calculate return on your marketing expenses

  • How to track everything

Steps to Get Started

  • Identify needs

  • Find your influencers

  • Learn how to track

Make sure you don’t miss our next Masterclass!

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Your questions and feedback are always welcome and appreciated! Connect with us on Instagram or email us at [email protected]

FIRST WHO THEN WHAT

FIRST WHO THEN WHAT

First Who:

  • How do you know they are the right people?

    • Align with the core values

    • have the required skillset

    • enjoy working with them

  • Step 1: Review Core Values

    • who you are

    • what you believe

    • how you believe

  • Step 2: Rate your team on the value vs performance matrix

  • Step 3: Identify timeline for improvement

  • Step 4: Prepare for performance discussion

  • Step 5: Sit down and go there

Then What

  • Are the in the right seat?

  • Accountability Chart

  • GWC – get it, want it, capacity to do it

  • Purpose

GROWTH ROADMAP

GROWTH ROADMAP

In this Masterclass, Dr. Jay Greenstein and Lucas Braga cover 3 important elements of content creation. They discuss how to implement the specific steps necessary for generating engaging content and nurturing your leads so your digital marketing efforts lead to maximum results.

We provide you with a Worksheet that offers details and tips for how to effectively implement strategic and consistent processes for your content creation and growing your practice.

Content Creation:

  • Content Planning

    • what

    • who

    • when

  • Content Creation

    • Setting

    • Subjects

    • Media

  • Content Delivery

    • Platform Nativity

    • Timing

    • Captions

  • Engagement and Lead Creation

    • Friction-less Content

    • Eager to Engage

    • Capturing Leads

  • Lead Management

    • Get Organized

    • Automation is King

    • 25/50/25 rule

  • Patient Acquisition

    • Remarkable Experiences

    • Adherence to Treatment Plan

    • Exponential Growth

Process Implementation

  • First Who, Then What

  • Job Description

  • Weekly “Stand Ups”

  • Weekly 1:1’s

  • Kaizenovate!

Download Worksheet

DIGITAL READINESS FOR CHIROPRACTORS

DIGITAL READINESS FOR CHIROPRACTORS

In this Masterclass, Dr. Jay Greenstein and Lucas Braga discuss industry shifts in patient acquisition and the necessary steps Chiropractors must take to become a staple in their communities.

We discuss the difference between the ‘Brick and Mortar’ way of acquiring patients: calling local doctors, attorneys, etc, and the innovative ways available through Digital Marketing.

We provide you with a Worksheet that assesses your Digital Readiness and offers actionable steps to scale your online patient acquisition

We go in-depth into:.

  • Reviews

  • Text Messaging

  • Email Marketing

  • Social Media

And also discuss critical elements of SEO, what we refer to your brand’s Digital Roots:

  • Listings

  • Paid Ads

  • Recruitment Sites

So, kick back and check out the Masterclass in its entirety!

Download Worksheet

LEADERSHIP THROUGH CRISIS PLAYBOOK

LEADERSHIP THROUGH CRISIS PLAYBOOK

Dr. Jay gives a masterclass on leading through a crisis, using the recent COVID-19 pandemic as a case study. In this masterclass you’ll learn about the importance of your “north star”, as well as the difference between “leadership” and “management”.

In the masterclass Dr. Jay covers the 7 P’s of the Leadership Through Crisis Playbook

Positive Mindset

With a crisis, we are often overwhelmed by external input. It is critical to ensure that you are prepared to respond to that input by compartmentalizing the negative emotions so that you can focus on solutions. Dr. Jay reviews the 5 primary drivers of decision making – beliefs, thoughts, feelings, actions, results. It’s also critical to build a growth mindset in order to be open to . Grit, also vital, is the intersection of passion and perseverance.

Personal

Taking care of your personal well-being in a time of crisis is essential for you to perform and lead those around you (think putting the air mask on yourself first before helping those around you) Check out these resources

Personnel

Clear, consistent, honest communication is key. Have a plan in place to handle compensation, possible layoffs, and resources for your employees. Use question storming with your staff to creatively come up with solutions leveraging your collective brain power. Bring your employees into the ethical decisions you are being forced to make during the crisis.

  • Checkout this example policy and feel free to edit/tailor it to your unique needs

Patients

Make sure to be connecting with your patients empathetically (not just to get them rescheduled) Leverage telehealth platforms to help patients who cannot come into your place of business.

  • Telehealth: We have secured a free 30 day trial for you – use this link and code: Kaizen30 to get set-up.

  • Online Exercises: We have secured a 30-day free trial for you of the WebEx platform – use this link and code: KaizenFree30 to sign up.

  • Text Messaging services (Zingit, Sked, Reviewwave)

  • Kanvas App – be there for your patient at their fingertips with you own customized mobile app

Providers

Make sure to stay connected with all of your referral sources (call, email, fax). Followup on relevant patients, and offer any telehealth or online classes you have.

Practice

If you find yourself in need of a small business loan, check both federal and local options.

Performance

EXECUTE. EXECUTE. EXECUTE. There are many great ideas presented in this masterclass, but without execution and action, they will sure you NO purpose. Make sure that you are create a plan and then implementing the plan to see the necessary benefits and change.

Make sure you don’t miss our next Masterclass

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